Notice: Privacy Policy Updated, Effective July 14, 2012


Shoppersport.com Respects Your Privacy


Shoppersport.com respects and values your privacy. As such, this Privacy Policy details treatment of personally identifiable information (PII) that it collects when you provide PII directly to Shoppersport.com through this website. This Privacy Policy also applies to consumers that have agreed to receive e-mail marketing material from Shoppersport.com's partner websites, third party partner websites, or otherwise (known as "list management arrangements").

Shoppersport.com reserves the right to modify this privacy policy from time to time. Changes to the privacy policy will be posted on this website and the effective date of the policy will be modified to reflect the effective date of the most recent version. If a material change to our PII information practices occurs in the future, we will only use PII collected from the time of the policy change forward for these new purposes unless we have your consent.

Types of Information We Collect or Maintain About Consumers


Personally Identifiable Information

PII is information that allows Shoppersport.com to identify and communicate with an individual consumer. Through the use of this website and through the election to receive email on third-party sites in list management arrangements with Shoppersport.com, Shoppersport.com may collect or maintain the following PII about consumers:

First and Last Name
Physical Address
Email Address
Phone Number
Fax Number
Any other PII the user submits during the course of normal correspondence with Shoppersport.com or its third-party companies

Non-Personally Identifiable Information

Non-personally identifiable information is information collected by Shoppersport.com in the normal course of operating its business that does not reveal the specific identity of the consumer. This data records a consumer's activity either on the Shoppersport.com website or within a Shoppersport.com - initiated email. Types of non-personally identifiable information collected include:
IP Address
Consumer click-stream data;
Consumer email-open data;
Aggregate click-stream data provided to Shoppersport.com by third-party companies

Children's Privacy

Shoppersport.com places the highest value on the privacy of children. Shoppersport.com does not knowingly accept PII from children under the age of 13.

How We Use Consumer PII


Consumer PII collected on this site.

Shoppersport.com will use consumer PII collected on this site to contact the consumer in response to consumer-initiated inquiries, to provide services requested by the consumer, to alert consumers to changes in services or features, and to provide consumers with requested information regarding Shoppersport.com or our services. Shoppersport.com may share this PII with service providers who assist us with our marketing efforts, but those service providers will not use this PII for their own marketing purposes and are prohibited by contract from sharing this PII with any party other than Shoppersport.com. These businesses may include, but are not limited to: providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation services.

Shoppersport.com will not sell, rent, or lease PII collected on this site to third-party marketers.

Shoppersport.com may use data-enhancement providers to augment data provided to us by consumers on this site. Data-enhancement providers will not use the data for any purpose other than to provide the enhancement information to Shoppersport.com, and are prohibited by contract from sharing that PII with any party other than Shoppersport.com. Shoppersport.com may, in order to provide the highest level of service, use data collected through another Shoppersport.com property to enhance the data we collect on this site.

Shoppersport.com may also share PII in the following limited circumstances: (1) upon receipt of a properly authorized and authenticated governmental request for information; (2) in response to a subpoena or a court order, (3) to comply with relevant laws; (4) in response to an investigation of fraud regarding a specific consumer, or (5) in an effort to safeguard the person or property of a Shoppersport.com employee or a third party. Finally, Shoppersport.com may, in the future, decide to sell, merge or otherwise reorganize its business. Shoppersport.com reserves the right to transfer and disclose PII in this circumstance, but data collected by Shoppersport.com will be governed by the same privacy policy that existed prior to any change in business conditions unless you consent to the new privacy policy.

Consumer information managed by Shoppersport.com pursuant to a list-management arrangement.


Shoppersport.com is in the business of managing email-recipient lists for clients. As such, Shoppersport.com receives PII from marketing partners and uses that PII to send relevant marketing content to those recipients. Shoppersport.com's use of PII collected by third-party marketing partners is limited to the uses allowed under the third-party's privacy policy previously agreed to by the consumer. Shoppersport.com will utilize service providers who assist us with our marketing efforts, but those service providers will not use any PII collected by third-party marketing partners and managed by Shoppersport.com for their own marketing purposes and are prohibited by contract from sharing that PII with any party other than Shoppersport.com. These businesses may include, but are not limited to: providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation services. Shoppersport.com may, in order to provide the highest level of service, use data collected through another Shoppersport.com property to enhance the data we manage for third parties.

Shoppersport.com will share PII collected by third-party marketing partners and managed by Shoppersport.com in the following limited circumstances: (1) upon receipt of a properly authorized and authenticated governmental request for information; (2) in response to a subpoena or a court order, (3) to comply with relevant laws; (4) in response to an investigation of fraud regarding a specific consumer, (4) if Shoppersport.com is sold or acquired, or (5) in an effort to safeguard the person or property of a Shoppersport.com employee or a third party.

Shoppersport.com may, in the future, decide to sell, merge or otherwise reorganize its business. Shoppersport.com reserves the right to transfer and disclose PII in this circumstance, but data collected by Shoppersport.com will be governed by the same privacy policy that existed prior to any change in business conditions unless you consent to the new privacy policy.

Choice

Shoppersport.com manages e-mail lists through its list management arrangements. Consumers may wish to remove themselves from specific Shoppersport.com lists. As such, users may remove themselves from a specific mailing list by utilizing the list-unsubscribe option that is present and available at the end of each e-mail that Shoppersport.com sends.

Moreover, consumers may elect not to receive advertisements from a specific advertiser at any time. In every e-mail communication we send, there is also an unsubscribe hyperlink that allows the recipient to unsubscribe from receiving commercial emails from that specific advertiser by clicking the hyperlink provided and following the instructions provided. We process all unsubscribe requests in a prompt fashion.

Unsubscribe requests are either processed on an advertiser-specific basis or on a list-specific basis, depending on the selection the consumer makes. Unsubscribing from one list managed by Shoppersport.com will not remove the consumer from all Shoppersport.com's marketing lists. Similarly, unsubscribing from one advertiser will not prevent the consumer from receiving all advertisers' emails.

To unsubscribe from Shoppersport.com, please send an email to support@squareboxmedia.com informing us of the email address you wish to unsubscribe.

Cookies


Shoppersport.com may employ "cookies" to help customize your access to the website, and for the delivery of targeted advertisements. A cookie is a piece of data stored on your hard drive containing information about you. Cookies have many benefits to enhance your experience at our website and to facilitate the receipt of targeted advertisements. We use cookies to track, monitor and target the interests of our users to further enhance the experience on our website, and for subsequent advertising and/or delivery purposes. To find out more about cookies, please visit
http://www.cookiecentral.com. To disable and reject cookies generally, click here. In addition, for the purpose of formatting and delivering future campaigns, Shoppersport.com may employ pixel tags (also known as clear gifs) to track: 1) the pages that our users visit on affiliate and/or partner websites; and 2) user opens of, and clicks on, our targeted email advertising. We reserve the right to employ user source information, including applicable category and interest(s), for the marketing of targeted e-mail messages. This source information may be shared with our third party marketing partners. Shoppersport.com reserves the right to retain cookie and pixel tag data indefinitely.

Group Aggregate Data


Shoppersport.com reserves the right to provide aggregate or group data about Shoppersport.com users for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of Shoppersport.com participants as a group, without disclosing PII.

Right to Contact Via Telephone

In addition, by registering at the website, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR 310 et seq.), as amended from time to time (the "Rule"). Notwithstanding that your telephone number may be listed on the Federal Trade Commission's Do-Not-Call List, we reserve the right to contact you via telemarketing in accordance with the Rule.

Security


We endeavor to safeguard and protect our users' information. When users submit information at the website or when our third-party marketing partners transfer PII to us, such information is protected both online and offline. The servers in which we store PII are kept in a secure physical environment. Shoppersport.com has security measures in place to protect against the loss, misuse, and alteration of personal information under our control. Please be advised that, although we take reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, Shoppersport.com cannot warrant that your information will be absolutely secure. Any transmission of data at or through our website is at your own risk. However, access to your information is strictly limited, and not accessible to the public.

Access


Consumers wishing to review PII collected by Shoppersport.com on this site should write to Shoppersport.com Privacy Department, 424 Seneca Creek, Buffalo, New York 14224. Shoppersport.com may take reasonable steps to confirm the identity of the consumer in an effort to prevent identity theft. Consumers wishing to review PII list managed by Shoppersport.com but collected on a third-party site pursuant to the third-party's privacy policy should contact the third-party company responsible for the collection of the consumer's PII.

Your California Privacy Rights


California Civil Code Section 1798.83 permits California residents who have provided PII to Shoppersport.com or its partners in list management arrangements to request certain information regarding Shoppersport.com's disclosure of PII to third parties for their direct marketing purposes. Within thirty days of receiving such a request, we will provide a list of the
categories of PII disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this section.

If you have any questions about this Privacy Policy, please contact us at customerservice@squareboxmedia.com or in writing at:

Privacy Department
Shoppersport.com
424 Seneca Creek
Buffalo, New York 14224